Trend from IFA 2015. Smartphone screens 64 percent larger

According to data collected by European price comparison engine idealo and trends presented at this year's IFA 2015 consumer electronics trade show, there is a growing consumer interest in ever larger smartphones.

Over the past five years, the diagonal length of popular models' displays has increased by as much as 64 percent. (image above). The trend of bigger and bigger smartphones continues.

Phablets dominated IFA 2015

At this year's Berlin show there was no shortage of highly anticipated new smartphone launches. Probably the biggest consumer and media interest was Samsung, which at IFA first unveiled the Galaxy S6 Edge Plus – measuring 5.7 inches, an expanded variant of its previous flagship. Sony, on the other hand, showed off its new Xperia Z5 models. The premium phablet comes with a 5.5-inch display. Its smaller Compact variant, meanwhile, is still an impressive 4.6 inches.

The trend looks similar for smartphones from China, which are growing in popularity. Among the devices presented at IFA were Huawei's 5.7-inch Mate S model and three new ZTE smartphones. The screens of all models, whether Axon Elite, Nubia Z9 or Blade V6, are also longer than 5 inches.

Popular smartphones grow by 0.3 inches per year

It's not just the dominance of phablets at IFA 2015 that proves their growing popularity among users. This trend is confirmed by idealo's analysis, which shows that consumers are also reaching for ever larger smartphones.

In 2010 the average diagonal length of smartphones chosen by Idealo users was 2.6 inches. With each passing year, a steady increase of 0.3 inches on average can be observed. In the first half of 2015, this is a marked increase of 1.7 inches, or 64 percent. compared to 2010.